South Plains Sweethearts: Supporting the Next Generation of West Texas Agriculture
Founded in 2022 by Red Raider friends Sarah Logan, Ashleigh Mimms, and Taddy Beuke, South Plains Sweethearts was born after a visit to the San Antonio Junior Livestock Auction. Inspired by the remarkable number of young exhibitors from the South Plains region, we saw a unique opportunity to reward and uplift West Texas youth for their dedication to agriculture.
These young exhibitors invest countless hours raising, training, and caring for their animals — all in hopes of earning a coveted spot in one of the most prestigious junior livestock auctions in the country. With fewer than 10% of animals making it to the auction ring, just qualifying is an incredible accomplishment.
As 4-H parents and longtime FFA supporters, we understand the extraordinary time, effort, and responsibility that go into preparing for livestock shows. That’s why we’re committed to recognizing and rewarding the hard work of South Plains youth.
In 2025, South Plains Sweethearts proudly became a Gold Contributor at the San Antonio Junior Livestock Auction. We contributed $63,650 in support of 153 exhibitors — including lamb, goat, barrow, and steer participants — representing 34 FFA chapters and 13 4-H clubs across the South Plains.
Our Impact:
To date, we’ve contributed over $135,000 to South Plains youth participating in the San Antonio Junior Livestock Auction — and we’re just getting started!
*Federal Tax Identification Number 88-1666873
