Gettin' to know the South Plains Sweethearts

South Plains Sweethearts was established in 2022 after Red Raider friends, Sarah Logan, Ashleigh Mimms, and Taddy Beuke attended the San Antonio Junior Livestock Auction. We noticed the amount of exhibitors who traveled to the Alamo City from the South Plains and saw an opportunity to reward West Texas youth for their hard work. These exhibitors have spent countless hours caring for these animals, preparing them for judging and the opportunity to sell them in one of the most prestigious Junior Livestock Auctions in the nation. Less than 10% of animals exhibited in the Junior Livestock Show qualify for the Junior Livestock Auction.  As 4-H parents and FFA supporters, we understand how much time, effort, and responsibility go into raising animals for livestock shows! 

In 2025, the South Plains Sweethearts became a Gold Contributor at the 2025 San Antonio Junior Livestock Auction. We were able to contribute $63,650 to 153 lamb, goat, barrow & steer exhibitors involved in 34 FFA chapters and 13 4H clubs located across the South Plains!  

To date we have contributed over $135,000 to South Plains exhibitors at the San Antonio Junior Livestock Auction!

*Federal Tax Identification Number 88-1666873